Up to 87% of purchasing decisions are made right on the sales floor—and that’s exactly where you need to be seen. Brands that actively communicate at the point of sale have a head start. We help them maintain that advantage. We design and implement POS campaigns that stop customers in their tracks, capture their attention, and encourage them to make a purchase. We work with shelf signage, floor graphics, and comprehensive in-store marketing. We also utilize digital screens with programmatic advertising that is directly targeted to a specific audience.
We always design campaigns with the target audience’s purchasing behavior in mind and make the most of the available space.
Effective communication with customers can be achieved through both proper campaign timing and the selection of the ideal placement. Thanks to our long-standing exclusive partnership with the Teta drugstore chain, we know exactly how to reach shoppers in the drugstore and cosmetics segment.
We base our approach on a survey showing that two-thirds of customers shop without a shopping list, and their impulse to buy stems from a sudden recollection or realization of what they should or would like to purchase. The Teta Club is undoubtedly a valuable benefit when carrying out marketing activities within the Teta network. Thanks to its customers’ membership, Teta has a perfect overview of their shopping habits.
A major strength of the KNOWINSTORE team is our ability to develop a comprehensive point-of-sale advertising concept—from preliminary analysis to evaluation. We approach each project individually. In collaboration with our research team, we are able to objectively analyze the market. We then recommend to the client the ideal mix of POS materials for the appropriate retail network, which we can creatively design, produce, distribute, and install. The client can monitor the installation and removal process via an online report. Once the campaign is over, we will prepare a report on its results, including photographic documentation.
We offer a wide range of POS materials, from which everyone can choose depending on the stage of the shopping journey at which they want to engage the customer. Upon entering the store? Or while walking down the main aisle? Most often, our clients use displays that highlight product placement on the shelf or brand secondary displays. The areas around the registers and the store exit are largely branded with non-FMCG products. Their visuals appeal to shoppers as well as others who are just passing by.
